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Client Need
- Promotional site for weekly summer vacation rental house.
- Increased visibility and awareness among potential renters.
- Maximize "rentals-to-inquiries" ratio.
ArcLight Solution
- Showcase the property's best features: Waterfront location and great views.
- Optimize for search engine rankings and implement modest online advertising program at appropriate rental portals.
- Comprehensive site sections covering Features, Amenities, Attractions.
FAQs answer most renters' questions before they call to reserve.
- Online availability calendar shows immediately which weeks are still available.
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